The online retail platform of Hyundai “Click to Buy” brings in improvement in sales amid COVID-19

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Four months after the launch of the Click To Buy digital vehicle retail network, Hyundai Motor India announced that it received 1.5 million visitors, 20,000 vehicle inquiries, and more than 1,900 reported vehicle bookings via the website. The company has invested about $1 million (around ₹7.5 crores) to develop the online platform to provide customer services from car bookings to test drive to home financing and delivery. The company has now integrated all its more than 600 dealerships through the platform, providing them with another additional channel for attracting customers and selling cars. 

The company claimed that by offering a one-stop solution for the car ownership requirement for consumers, ‘Click to Buy’ would become the ‘new standard’ for purchasing a vehicle. The platform offers full-spectrum car buying journey, on-road price transparency, dedicated sales experts, leading bank online financing choices, exclusive online deals, approximate delivery time for car purchase, online test drive booking of sanitized cars, and home delivery of fully sanitized cars.

After the pandemic, the South Korean carmaker released the digital platform in March to boost car retail sales. Fearing a steep decline in footfall at dealerships in the following days, automakers like Hyundai, Honda, Mercedes, and others are focused on selling their cars through their respective online portals. As the COVID-19 pandemic hit demand beginning in March, sales of vehicles collapsed causing massive losses for dealers and automotive companies.

“With Click to Buy, Hyundai offers a complete end-to-end online car buying solution that allows customers to buy cars from the comfort and security of their homes. Hyundai has also partnered with leading HDFC and ICICI banks in India to facilitate online loan application without having to visit the branch for approval, “the firm said in a statement. The customer response on Click to Buy illustrates strong acceptance and shows the ease of buying vehicles online. The website Click to Buy has revolutionized the online shopping experience and provided Indian consumers with unequaled retail experience, the statement further noted.

Hyundai Motor India Ltd, the country’s second-largest passenger vehicle maker, announced a 49.2 percent year-on-year decline in domestic wholesales to 21,320 units in June due to disruptions following the outbreak of COVID-19. Last month exports fell 67.26 percent y-o-y to 5,500 units. Sales, however, improved month-on-month from 6,883 units sold in May. The South Korean manufacturer has recently introduced a new transmission system with the Venue compact sports utility vehicle known as the intelligent manual transmission (IMT). With this modern transmission system at the time of gear shift, drivers do not have to press the clutch button.

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