The country’s largest bank, SBI, has taken yet another e-initiative to rebuild its image and connect with the natty Gen Y consumer. After the launch of mobile app, State Bank Buddy, SBI Card has launched SimplyCLICK, a credit card targeted at the online shopper. The collaboration is with the leading players in the e-commerce industry – Amazon India, BookMyShow, Cleartrip, FabFurnish, Food Panda, LensKart and Ola. This latest offering from SBI Card is a tailor made credit card for the generation that is always online.
The SimplyCLICK SBI Card is the country’s 1st ever credit card that focuses on online shopping across different categories. With this new product, SBI Card is assured to leverage the popularity of online shopping and e-commerce in India. SBI Card has innovated to develop a highly customized product that adds value to the online shopping experience with each purchase. Customers can self-service their SimplyCLICK SBI Card accounts through technology platforms such as the SBI Card Mobile App, website and pull SMS channel.
The SimplyCLICK SBI card will offer reward points to the tune of 10X to cardholders on purchases made on partner sites. While the card offers one on-going benefits through accelerated rewards, it has various annual milestones to reward customers for their loyalty and considerable online spending behaviour. A customer can get up to INR 4,000 worth of vouchers by spending just Rs.2 Lakh annually through the online medium. The offline spend benefits include fuel surcharge waiver of 2.5% across petrol pumps in India.
The card comes for a fee of Rs 499, but new customers will get an Amazon e-voucher worth Rs 500. The renewal fee will be reversed if the customer crosses an annual spend of Rs 1 lakh.SimplyCLICK has been inspired by the needs and aspirations of the generation that is always online. They have deep dropped into the spending habits of this set of consumers to design the features of their latest card and make their online shopping experience more rewarding.
SBI Cards and Payment Services Private Limited is a joint venture between State Bank of India and GE Capital to offer Indian consumers extensive access to a wide range of world-class, value-added payment products and services. The partners have set up two joint venture companies to develop a credit card business in India – SBI Cards & Payment Services Pvt. Ltd and GE Capital Business Processes Management Services Pvt. Ltd.