Ibibo Group acquires minority stake In Djubo

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Ibibo Group is an online travel organization founded in January 2007 by Ashish Kashya who is the current CEO. Ibibo Group has recently acquired a minority stake in cloud-based hotel services startup Djubo for an undisclosed amount.  Its main services include helping customers in domestic and international flight bookings, hotel and holiday bookings and bus bookings. Ibibo Group is a joint venture between South African media conglomerates Naspers  and Chinese internet-focused strategic investor Tencent. The key portfolio organizations of Ibibo group include Goibibo which assist them in their  online travel operations , Tradus.com its online marketplace, PayU.in  for online payments, Gaadi.com the  auto classifieds) a Redbus  for Online Bus ticketing. In 2013, IbiboGroup was awarded as one of the top five most trusted ecommerce brands in India in ‘The Brand Trust Report India Study’.

DJUBO is a cloud based 360 Hotels Sales Platform and  manages functions such as booking confirmations, room hold requests, room queries, online channel partners, booking engine, payment follow up and much more through a single interface.  The cloud based management system helps to view, plan and control their sales channels, bookings made by customers, room kept on hold by them, cancellations made, the payment follow ups through a single login from any web-based device from any part in the world. The analytics used by them makes them to learn more about their customer’s behavior and booking patterns and helps them to take important business decisions such as deciding room rates to plan the human resources to invest more in profitable online channels. Djubo group has an invisible online channel manager integrated system with a cloud based CRS (centralized reservations system) that represents the latest advancement in technologies that   helps the hotel to maximize its revenues.

The investment of this acquisition by Ibibo Group’s is done through the Singaporean entity MIH India E-commerce Pvt Ltd which  is a holding company which operates through its subsidiaries as  a pay-television and Internet subscriber platform that provides entertainment and e-commerce services to its digital subscribers.

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